Womenswear – Dôen

Dôen is a wonderful new womesnwear brand from the US. The clothes are  beautiful, timeless pieces using interesting textiles and artisan touches. The lookbook photos remind me of vintage holiday snapshops, largely as they are all shot outside. I always prefer outside shots to staged indoor shoots, all the better to visualize how the clothes will look out in the wild. The mood of the images makes me think of a woman who holidays somewhere in California, who maybe likes art and nature and wants clothes that reflect her way of life. The line has a very appealing luxe/west coast/laurel canyon vibe. Also those jeans! And I especially want the tassel hemmed black dress, just perfect for anything. I feel as if Dôen clothes are the kind of pieces you could keep forever and then maybe hand down to younger generations. The brand was set up by a collective of women with a misson statement as follows -

“Dôen is a collective of creative Los Angeles-based women. We make elevated yet wearable pieces for the everyday. Our line is inspired by vintage designs and our nostalgia for the California of past decades. More than an online boutique shopping experience, we believe in presenting the Dôen lifestyle and products to our customers with compelling story-telling, idyllic imagery and content featuring the real women who wear our clothes. Available only at www.shopdoen.com, we offer flattering, easy silhouettes in luxe fabrics at approachable prices – avoiding intermediary mark-ups and ensuring our customers the best possible value.”

Find more of Dôen on Twitter here, instagram here, and Pinterest here.

 

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All images from shop Dôen here

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