June 30, 2016
A new childrenswear brand today – the lovely ARQ. I’ve just discovered this brand that heralds from the Pacific North West of America. I really like the attention to detail, the use of fabrics and palette of off colours. I’m alsways drawn to childrenswear that is simple but considered and I think Arq really fits into that. They also sell a very select range of products from other designers including some great retro looking back packs and pencil cases by YKRA. I am really into the brand name (simple and memorable) and when I first looked at the webiste they had a great logo (which has changed now by the looks of things). There is something about the lookbook photos that makes me think of playing outside after it’s been raining and how fresh everything is plus a little bit of a 1970s vibe. Another great label to watch.
All photos from ARQ